Social media marketing, the new tool in the business arena has shown a promising rise, the recent years. The web world is going gaga over it & Social Media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of B2B marketers use social media in some form or the other. No matter what you sell and who your target audience is, using social media as a marketing tool is a sure shot way to you grow your brand!