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Complexity of Social Media Channels

We live in a digital world that is constantly evolving. Those of us who were born prior to the dot-com bubble were able to witness firsthand how technology transformed the way we lived our day-to-day lives. Then, in the early 2000s, the rise of social media forever changed how we interact with one another. Entire industries were forced to adapt to this new era. There is one industry that is still in the early days of its evolution: the news industry.

Facebook, Twitter and YouTube have become incredible success stories, but more importantly they’ve evolved into tools to grow sales and profits. As a result, the management of many small- to medium-sized companies are struggling to find the right balance to effectively communicate and grow their businesses in the Internet age.

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