A new business that has no online presence
The Main Challenge
There was no progression towards any type of stable growth. Every month, fingers were crossed in hopes that customers will ring and book an appointment.
The business relies mainly on The Melbourne Home Show and other home-related exhibitions and events.
It was a constant up and down cycle of booking that occasionally get results before drying up. Engagements were booked ad hoc.
We Developed a Unique Strategy
Infinity Media was recommended to AAA Plantation by one of our satisfied clients.
We conducted a market analysis and determined that AAA Plantation provide good quality products at competitive prices compared to their competitors.
We create a streamlined sales funnel that will connect with their customers.
Website/Landing Page
We created new and irresistible offers:
- Multiple Ad copy
- Multiple Campaigns
- Continuous improvement on the Ad content
Results
- One customer value is 1K – 3K on Average
- AAA Plantation received 40-50 actual appointments from the leads monthly. This is 60-70% of the total leads generated from the campaigns.
- Cost per lead is $10 on average. From May 2020, this has been optimised down to $4 – $6 per lead
What our client say
The Formula for Attracting Mass Market
This is 97% of the Market
What is Stopping Them?
- Risk of choosing the wrong one
- Trust
- Price
- Quality
- Not enough knowledge about shutters
How to Reduce the Risks for 97% of the Market
- Guarantee desired results.
- Offer free value.
How can we reduce the risk while providing the customer’s desired results?
- Free PDF download: 7 Things You Need to Know About Shutters Before You Buy Them.
- Having a clear step-by-step process for service delivery with a guaranteed timeline.
- Show them case studies/testimonials.
- Really knowing their problem and articulating a clear bullet point list of solutions for their problem. This should include all required inputs/resources from them, and the time required, in order to justify the length of service delivery.
How to Get Them Interested
First, we determine the optimal communication channel for their target market.
- Social media is a very noisy platform, so our strategy must be direct to get the audience’s attention.
- Email Marketing with high value content on Plantation Shutter content will be the best way to keep customers interested and convert them when they are ready to buy.